Accelerate Brain Cancer Cure wanted a new look for their end-of-year fundraising campaign that occurs around the holidays. Their philosophy is all about finding new therapies as fast as possible and providing funding to help cut through traditional research barriers. Ribbons and bows were too friendly, upbeat and expected. They needed something that was bright and modern, but serious and felt urgent. This modern design with a draining hourglass in the background sent just the right message to kick off the series of emails and landing page to get the dollars rolling in.