Feeling the entrepreneurial spirit, Startup America Partnership wanted a new website look that reflected growing American companies with clean lines, patriotic colors and a bold forward-thinking appeal. This site offers robust resources for new companies trying to get off the ground and even growing companies with a successful track record. We went with a header graphic that represents the organization’s national reach and a bold rotating graphic to grab attention. A subtle submenu drops down from the main navigation in the red bar—balancing the dark blue on top. The lower content is organized in color-coded boxes that move to the right sidebar on the interior layouts, making the transition easy for eyes to navigate.