Charged with attracting film, video and photo shoots to Southeastern Arizona, the Tucson Film Office lends a hand where ever it can. They were helping put together a new film festival called Tucson Cine Mexico, which is solely dedicated to film from Mexico. This festival provides awareness for political, social and cultural perspectives on their heritage and lifestyle. I worked with the Tucson Film Office to create a logo that represents the Mexican culture through color with the excitement of hollywood lights. This festival is about weaving cultures together by providing insight into the Mexican culture.