Looking to recruit the best and the brightest, Anheuser-Busch InBev needed new materials to catch the attention of talented graduate students. Together we created an oversized brochure that reflected their mission to be the Best Beer Company in a Better World while conforming to already set brand standards. Adding in some unique touches brought life to the pages, complementing their brand photography. We also utilized LinkedIn, so graduate students could get to know current program participants and ask questions. To further represent their company values, it was printed on FSC certified paper using 100% wind power and soy ink.